Dr. Martens x Giulio Miglietta

In 2019, Giulio embarked on an exciting collaboration with Dr. Martens, launching an exclusive and unprecedented chainstitch embroidery personalization campaign focused on DM's boots. This collaboration unfolded as a tour across London, Manchester, Edinburgh, and Dublin, where, at each stop, customers could personalize their new Dr. Martens with unique freehand monograms.

At the heart of this project were Giulio's exceptional skills and the use of an extremely rare Cornely ACH post-bed chainstitch embroidery machine, a prized possession in the collectors' world.

This initiative aligned seamlessly with Dr. Martens' 'Tough As You' campaign, underscoring Giulio Miglietta's remarkable journey of overcoming adversity and homelessness to establish himself as a professional designer, former university lecturer, and a leading figure in the chainstitch embroidery domain.

Also Press section feature.

Project date: September 2019