Champion x Giulio Miglietta Soho

In December, 2023, we embarked on an exciting collaboration with Champion. Our project involved providing unique, handcrafted chainstitch embroidery personalizations across a wide array of sweatshirts and joggers. We primarily focused on typographic placements, which included everything from monogramming to simple names or words, as well as featuring our own designed black letter typeface.

The collaboration unfolded over the Christmas season and covered two stages and locations: one event took place in the Champion store at 48-50 Brewer St, Soho for 3 days. A longer, 7 days activation, followed in Selfridges, the world-famous luxury retail department store in London.

Project date: December 2024