GANT x Giulio Miglietta Collaboration

In 2024, GANT celebrated its 75th anniversary, honoring its pioneering role as a shirtmaker since 1949 and its contribution to Ivy League style.

To mark this milestone, we initiated a unique campaign with GANT, showcasing chainstitch embroidery designs that reflected the brand's varsity heritage. Our studio’s role was to shape the event's concept and craft a distinctive, cohesive brand identity throughout the campaign.

The designs created were applied across multiple platforms, from window decals to digital animated stickers, and seamlessly integrated into the event's exclusive embroidery designs. Giulio meticulously crafted these, ranging from classic typographic to bold figurative designs on a vintage Cornely machine, enhancing the GANT flagship store experience on Regent Street.

Photography credit to Amber-Rose Smith and Drake Bishop
Special thanks to Alexandra Vincent and Carley Roberts-Gunn who contributed to make this, one of the best projects we’ve ever worked on.

Project date: February 2024